Billboard artist FLAME heads to Cleveland, Talks Ministry & More

Billboard artist FLAME (Cross Movement Records), a.k.a. Marcus T. Williams-Gray, will be in Cleveland this Friday to minister at New Spirit Revival Center. The St. Louis, Missouri native is part of a rising group of young men who are spreading the Gospel of Jesus Christ in Hip Hop form (aka Holy Hip Hop)- a concept that many Christians have yet to grasp. The music industry, however is taking note, as G.R.I.T.S. (Gotee Records), one of the first signed Christian Hip Hop duos had their song, "Here We Go", featured in Jack Nicholson’s 2003 film “Somethings Gotta Give” and on the small screen on shows such as America’s Next Top Model, Pop Stars, Boston Public and MTV Cribs. Though the genre of Hip Hop/Rap is one that evokes thoughts of drugs, sex, and self-worship, this new Gospel/Christian genre is doing the very opposite. While the world of Hip Hop thrives through "beefs" between artists, these Christian ambassadors tour together, collaborate on projects, and even promote each other's albums. If you listen beyond the beat, you will hear FLAME tell his young listeners in "Hold On" that the walk [of salvation] is not easy, and in fact gets harder. In "13 Letters" (Reach Records), artist Trip Lee & 116 Clique encourage you to "Dig In" as the lyrics run, Bible, Check, Spiral, Check, Lighter, Check, Now Dig, Dig- promoting Bible study.

FLAME credits the veteran Holy Hip Hop group Cross Movement for his music ministry genesis. The group's hard-hitting, "scripture saturated" lyrics impacted FLAME during a difficult time in his life. After the passing of his grandmother, 16 year-old FLAME began attending church and seeking Christ. He soon found himself in a Christian bookstore browsing the music section. It was then that he purchased a CD by Cross Movement and was thoroughly impressed with artist quality of their music and content- something he found encouraging and challenging.

FLAME took out time from his very busy tour schedule to talk music ministry and more for LEGPROMO.INFO. His visit is a testament to the underground Holy Hip Hop movement of Cleveland. "I have been to Cleveland before, there is a lot of support from the people and New Spirit Revival Center", he says regarding his tour stop to the area. D-Liv (Ardale Patrick) member of local group LIFE Camp, will be opening up for FLAME. The group which consists of members Choze, Overflow, and L-Peezy have traveled throughout Ohio and neighboring states using the method of rap to share the gospel.

FLAME's fourth album, "OUR WORLD REDEEMED" (Cross Movement Records 2008), was released in March of this year and is a follow up to the successful release of "OUR WORLD FALLEN" (Cross Movement Records 2007) – the first of the two-part series. FLAME speaks of the series as follows:

"The first album, Our World Fallen is sobering and addresses life issues.

Our World Redeemed is about the benefits of Christian life. Its music composition is energetic and fun."

What the humble artist did not mention {he didn't have to, I did for him :) } is that the album climbed to the number five spot on the Billboard Charts: an honor most artists only dream of. "I was just as shocked as everyone else," he said humbly. The Midwest Christian Rap artist shared that he never aspired to the hip hop artistry.

There is no doubting where FLAME stands regarding whom he serves or what he believes. If you visit his Myspace page, you will quickly find a moving icon that reads, "I'VE BEEN REDEEMED, YOU CAN TOO!", as his profile picture. His website hosts more than the usual suspects discography, picture gallery, tour schedule, etc. The first button you will find is a free online Bible followed by sermons, devotions, and a list of books he suggests for Biblical study. A Q&A forum will be available on the site soon as well. So, why all of the resources for his music listeners?

Before I was an artist, I was a music listener. I would go to the artists
websites and think, where can I find out more about their lyrics (the
scriptures). This goes beyond the music, there is only so much the music
can do. So, I wanted to give people the resources to study and learn more.

All the talk of Bible study is no smoke-and-mirrors, the busy artist is currently studying Biblical Counseling at Boyce College in Louisville, KY. After asking why he decided to attend Bible college, he replied, "After learning about it through fellow artists, I felt inspired to go." "I feel it makes me a more well-rounded artist."

When asked about the growing number of aspiring Hip Hop artists, FLAME had this piece of advice to share, "Stay faithful to the Lord and your church home, He will open up doors and shut those that should be shut." He also added to "practice, maintain integrity behind the scenes, and stay in the Word of God." How does the "lyrical torch bearer" maintain his walk with Christ while on the road? "I am not always headlining an event, so I plug into the other music ministries I travel with. "When I am at home, I do outreach and evangelism at my church, it keeps me humble. I also travel with my wife."

FLAME and his counterparts in the Faith are making a deep impact on young listeners world-wide. Next month Reach Records artists Trip Lee, LeCrae, and Tedashii are headed to the UK for the UnAshamed Tour. It's most certainly time that the Body of Christ stand with these young men as they spread the message of Jesus Christ in the most unexpected, yet relevant form.

So what's next for FLAME? "I am just riding the waves and observing the culture."

Friday's concert will begin at 8:00 pm at New Spirit Revival Center- 3130 Mayfield Road, Cleveland, Ohio 44118. This event is FREE and open to the public. Go out and support our young brother's in Christ as they reach the lost generation. You will be blessed!

For more information about FLAME and his music ministry, visit www.flame314.com or for booking information, write to info@flame314.com.